You might have heard of the term ‘content marketing,’ but is it something that non-profits should be dabbling in?
Content marketing is a valuable tactic that non-profits can use to drive traffic to their websites or other online channels, engage their community in original content and positions them as an expert in the subject matter. Non-profits have amazing content to share , but most of it is going unnoticed.
Let’s change that.
In this edition of Net Tuesday, we covered the basics of content marketing (ie everything you need to know), how and why non-profits can use this awesome tactic and look at some examples of non-profits who are rockin’ it.