Is your online donation form communicating a strong reason for site visitors to take action and donate? Perhaps it’s time to take a critical look at your online donation form and how it’s motivating – or not motivating – your prospective donors. Research shows that even small changes can generate big results! We are thrilled to share the slides and video from NetSquared Vancouver’s October meetup where we learned more about some best practices that can improve and optimize your online fundraising efforts. This presentation is courtesy of iATS Payments’s Heather Ballachey.
This webinar-style video captures the slides and audio from Heather’s presentation. However, you’re missing out on the part where we broke into groups to test each other’s donation forms on a mobile device. Try it. You’ll be horrified!
Ever heard it said “there’s no ‘$’ in social media. Just a plain old letter ‘s’?” Many organizations have found that a strong social media presence has not yet translated directly into significant fundraising revenue.
Shoni Field shares the BC SPCA’s experiences using a ‘small wins’ approach to growing their social media sourced revenue. This video was recorded at NetSquared Vancouver’s September 2, 2014 meetup.
Video: Shoni’s Presentation
Video: Needs Parade Community Updates
PRESENTER Shoni Field
As Director of Fundraising Innovation at the BC SPCA, Shoni Field explores dynamic opportunities in micro-campaign and peer-to-peer fundraising that deeply engages their support base. Shoni has eighteen years of experience in direct response fundraising. She has worked with a range of non-profits including The Pembina Institute, Imagine1Day, EcoJustice, The Arthritis Society and the B.C. Cancer Agency.
Charities and not-for-profits use technology to advance their missions, but what about individual citizens and their favourite causes? A soon-to-be released research report, conducted by Trina Isakson of 27 Shift and commissioned by Human Resources and Skills Development Canada (HRSDC), examines emerging ways that Canadians are supporting vulnerable populations–beyond giving and volunteering.