Category Archives: The Digital Nonprofit 2015

Alexandra Samuel: Telling Stories with Data

DNP_Logo_500x500The theme of this year’s The Digital Nonprofit is “data” and we’ve assembled a mighty team of experts to share their expertise. Our closing keynote will be delivered by Alexandra Samuel, the VP of Social Media at Vision Critical and an experienced nonprofit campaigner.

Her topic is “Telling Stories with Data”, which sounds innocuous but was actually the most controversial and provocative plenary session at last year’s Leading Change Summit in San Francisco. Noted nonprofit blogger Beth Kanter was there and captures the mix of outrage and admiration in the room as Alexandra gave here thesis: rigorous data gathering and analysis can get in the way of effective storytelling by non-profits.

There are only 100 tickets available, so register today.

Telling Stories with Data

Alexandra Samuel, VP Social Media at Vision Critical

The advent of big data has challenged organizations to gather and analyze tremendous volumes of data on the people and communities they serve, as well as on the members and donors that support that work. But whether we’re dealing with big data or “little data” — smaller, more manageable datasets that can nonetheless provide deep insight — we need to develop the capacity to not only understand and learn from it, but to tell effective stories with it. Alex will help you work more effectively with data in your organization by mapping out the steps to developing an effective data strategy.

More About Alexandra Samuel

UntitledAlexandra Samuel is the author of Work Smarter with Social Media, forthcoming from Harvard Business School Press. She is a digital researcher, writer and speaker with two decades of experience on the forefront of the social web. She has led social media R&D for customer intelligence leader Vision Critical, directed the research for Don Tapscott’s Governance in the Digital Economy program, and founded one of the world’s first social media agencies, Social Signal. Her work has appeared in the Harvard Business Review, the Wall Street Journal, the Atlantic.com and Oprah.com. Alexandra holds a Ph.D. in Political Science from Harvard University.

Additional Background

Vu Le: The Role Of Data In Equity And Social Justice

DNP_Logo_500x500The theme of this year’s The Digital Nonprofit is “data” and we are SUPER EXCITED to have Seattle’s Vu Le as one of our two keynote speakers. He’ll be talking about the role of data in equity and social justice.

Expect to laugh and cry – Vu is both a noted nonprofit humorist (a real thing!) and the Executive Director of a nonprofit that brings more leaders of color in to the sector.

There are only 100 tickets available, so register today.

The Role Of Data In Equity And Social Justice

Vu Le, Executive Director of Rainier Valley Corps

The nonprofit sector has seen an increased focus on data, metrics, outcomes, etc. Some of this is due to the complex nature of our work and the difficulty of defining success. The focus on data is an attempt to tame the chaos. However, data can be both very helpful, or very detrimental to the work. The narrow definitions of what constitutes good data and outcomes, for example, can leave many marginalized communities behind. We need to understand how and when to use data, who uses it, and how to apply the lens of equity in looking at data.

More About Vu Le

Vu-Le-with-mug-graphic_0Vu Le is the writer behind the blog nonprofitwithballs.com. He is also the humor writer for Blue Avocado. Vu is the Executive Director of an organization in Seattle, Rainier Valley Corps (RVC), which aims to bring more leaders of color in to the nonprofit sector and support existing leaders to work together to effect systemic change. Vu serves as chair of the Southeast Seattle Education Coalition (SESEC), which rallies families, schools, and community together to support students in Southeast Seattle to succeed. He sits on the Executive Committee of the Race to the Top grant for Washington state and the strategic planning committee of United Way of King County. Vu was chair of the Southeast District Council, a neighborhood council that provides information sharing, fosters collaboration among neighbors, and allocates resources for neighborhood-improvement projects. He was also on the City of Seattle’s Families and Education Levy advisory committee, which drafted a plan for a $232M levy for education. He founded World Dance Party, a multicultural dance party that draws 200 to 400 people of all ages and backgrounds. This year Vu was recognized by the Chronicle of Philanthropy as a “Writer with Attitude.”

The Digital Nonprofit 2015

May 22: The Digital Nonprofit Conference

It’s 2015 already – and you’re online! But is anything coming from your investment in going digital?

Join us for the second annual The Digital Nonprofit to hear from leaders and experts on:

  • How to structure our organizations to make them more effective online
  • How to embed the power of the internet into our daily operations
  • How to use data to make better decisions and be more effective in executing our missions

We’ll mix big-picture thinking with practical, hands-on sessions during an inspiring day at the beautiful Creekside Community Centre. We’ve got an amazing menu booked with meals from the Vij’s and TacoFino food trucks and a complimentary espresso cart onsite.

When: Friday, May 22. 9:00 AM – 4:00 PM
Price: $75.00 early bird before April 1
Tickets: https://register.canbook.me/digital-nonprofit

Who should attend?

  • Nonprofit leaders responsible for their organization’s strategy
  • Digital staff and fundraisers who execute online campaigns
  • Program and support staff who want to more effectively engage their stakeholders

PRESENTERS
Here’s the initial lineup of experts.

Alexandra Samuel, VP Social Media, Vision Critical

“Telling Stories with Data”

The advent of big data has challenged organizations to gather and analyze tremendous volumes of data on the people and communities they serve, as well as on the members and donors that support that work. But whether we’re dealing with big data or “little data” — smaller, more manageable datasets that can nonetheless provide deep insight — we need to develop the capacity to not only understand and learn from it, but to tell effective stories with it. Alex will help you work more effectively with data in your organization by mapping out the steps to developing an effective data strategy.

Peter Wrinch, Lead Organizer, NationBuilder and former Executive Director, Pivot Legal Society

“Building the Culture to Win: A Deep Look at Non-profit Culture, Structure & Tech”

When Peter Wrinch took over the leadership at Pivot in 2010 the organization was struggling. Despite an incredible vision, a strong community of support, and a great team, the bank accounts were empty, people worked in silos, and the organization was suffering from mission drift. At his first staff retreat as Executive Director, he asked the staff to work with a new style of leadership – one that put each of them at the centre of their own respective areas of expertise. As Executive Director he would supply the tools for their success, but the responsibility for growth, movement, and ultimately Pivot-style social change rested with them. And it worked!

Benjamin Johnson, Executive Director, Frontier Marketing Company

“What separates charity websites that work and those that don’t?”

Ben Johnson will share his insights from a massive research project of NGO websites and guide you through the critical changes you can make to communicate more clearly, serve your members and raise more money.

SPONSORS

A huge thanks to our sponsors, without whom The Digital Nonprofit would be impossible.