Email Messaging

Growing your community means you need to promote the heck out of it! Email! Tweets! Event postings!

Creating a few templates or examples can help you send messages more quickly and ensure that you have included all the important details.

Tools for sending email

  • Meetup.com pages are amazing, and are offered free-of-charge to NetSquared organizers. They automatically send reminder messages one week and one day before your event. Having a Meetup.com page is also very useful for growing your list, because Meetup automatically promotes your meetup to people who are likely to be interested. They do your marketing for you!
  • MailChimp.com offers 12,000 free emails a month, enough for the largest NetSquared groups! If you have a webpage for your local group you can embed a sign-up form that will allow people who aren’t part of Meetup.com to get updates about your events.

Sample Message 1

Here are a couple example messages you can use or modify for use in your community:

Subject Line: Love #Tech4Good? Join me at NetSquared (YOUR CITY NAME)

Dear (FIRST NAME),

I’m sending you this invitation to our local NetSquared event because I know you are interested in the ways that emerging technologies can be used for social change. This is a great way to learn about the extraordinary work being done by nonprofit organizations and social change projects that are leveraging social technologies. It’s also a fantastic opportunity to meet like-minded people.

On (DATE), join (NAME CITY) area Web innovators and social change agents for conversation and learning at (LOCATION)! (SPEAKER NAME) from (AFFILIATION) will be talking about (SENTENCE ABOUT TOPIC).

Doors open at (TIME) at (NAME OF FACILITY, STREET ADDRESS). Join the group online at (ENTER URL FOR YOUR LOCAL GROUP) to let us know you’re coming and stay updated on future events. Directions to (NAME OF FACILITY) can be found at (INSERT LINK TO CUSTOMIZED GOOGLE MAP OR FACILITY WEB SITE DIRECTIONS PAGE, IF AVAILABLE).

Our local NetSquared events are held (TIMING OF EVENTS EACH MONTH), and are part of NetSquared’s global work (http://netsquared.org). Email net2@techsoup.org or visit the NetSquared website for more details and to see the full map of global events.

Sincerely,
(YOUR NAME)

P.S. Please feel free to forward this invitation to colleagues who may be interested in attending.

Sample Message 2

Subject Line: Change the world! Join us for NetSquared (YOUR CITY NAME)

Are you a nonprofit worker who’s interested in using emerging technologies to share and collaborate with others and transform the way you work? Are you a tech expert who loves new Web toys and who’s interested in finding ways to use your skills and interests for social change?

Learn about the extraordinary work being done to leverage social technologies for social impact locally and globally.

On (DATE), join (NAME CITY) area Web innovators and social change agents for conversation and learning at (CITY NAME)’s next NetSquared event.

(SPEAKER NAME) from (AFFiLIATION) will be talking about (SENTENCE ABOUT TOPIC).

Doors open at (TIME) @ (NAME OF FACILITY, STREET ADDRESS). Join the group online at (ENTER URL FOR YOUR LOCAL GROUP) to let us know you’re coming and stay updated on future events. You can also RSVP at Upcoming.org (LINK TO YOUR LISTING URL). Directions to (NAME OF FACILITY) can be found at (INSERT LINK TO CUSTOMIZED GOOGLE MAP OR FACILITY WEB SITE DIRECTIONS PAGE, IF AVAILABLE).

Our local NetSquared events are held (TIMING OF EVENTS EACH MONTH), and are part of NetSquared’s global work (http://netsquared.org). Email net2@techsoup.org or visit the NetSquared Web site for more details: http://www.NetSquared.org

Sincerely,
(YOUR NAME)

P.S. Please feel free to forward this invitation to colleagues who may be interested in attending.