Email templates that you can use to recruit local experts for your Google AdWords events.

Local Google AdWords Expert

SUBJECT: Help local nonprofits with Google AdWords

Hi [NAME],

I’m the co-organizer of [YOUR GROUP NAME], a nonprofit tech meetup here in [CITY NAME] with over [NUMBER OF MEMBERS] members.
Would you be willing to donate your time to give a one hour presentation on Google AdWords for local charities?

Google donates $10,000 worth of free AdWords credits to nonprofits every month, but most organizations don’t make use of it. Let’s fix that problem! I’m anticipating a one hour presentation that would cover the following:

Introduction to Google AdWords, including key concepts and campaign structure
Walkthru of the process for creating your first ad
Tips on keywords and ad copy
Suggested resources for those who want to learn more

Are you interested?
(And if you aren’t who would you recommend?)

We’re planning to hold the event on:

Event date and time:
Location:

Thanks for being a nonprofit marketing champion!

– [YOUR NAME]

Coach for Q&A or Hands-On Workshop

SUBJECT: Share your Google AdWords expertise with local nonprofits

Hi [NAME],

I’m the co-organizer of [YOUR GROUP NAME], a nonprofit tech meetup here in [CITY NAME] with over [NUMBER OF MEMBERS] members.
Would you be willing to donate your time to coach local nonprofits on how to use Google AdWords during our next event?

Google donates $10,000 worth of free AdWords credits to nonprofits every month, but most organizations don’t make use of it. Let’s fix that problem!
The coach role is very informal – you won’t need to put together a presentation. Rather, you’ll be there to answer any AdWords question from attendees. Most will be beginners, so expect questions ranging from keyword selection strategies to ad copy tips.