Whether you’re making a fundraising video or a video for your website, you have a story to tell. And with most people turning to the web for their news, information and entertainment needs, great video content is key to getting your message out. So how can you make the most of it?
The web loves comedy, brevity and surprise. It also thrives on originality, featuring stories that are often counter-intuitive.
This workshop will look at the essential elements of storytelling including three act structure, character, tone, and plot development. Participants will learn about specific approaches to capturing the emotional, human angle of their story, and how to inspire and engage their audience with a call to action.
Format: This event will include a lecture portion and an interactive portion to practice and implement your skills.
NOTE: this workshop is limited to 40 participants.
You might have heard of the term ‘content marketing,’ but is it something that non-profits should be dabbling in?
Content marketing is a valuable tactic that non-profits can use to drive traffic to their websites or other online channels, engage their community in original content and positions them as an expert in the subject matter. Non-profits have amazing content to share , but most of it is going unnoticed.
Let’s change that.
In this edition of Net Tuesday, we covered the basics of content marketing (ie everything you need to know), how and why non-profits can use this awesome tactic and look at some examples of non-profits who are rockin’ it.
This event is the first in a series of eight monthly meetups focusing on Video for Nonprofits. We will cover everything from strategy to hands-on editing workshops between now and March 2014. Please join us!
Allanah Mooney from Lionheart Productions provided an overview of content planning, development & management, with an emphasis on video.
Through practical examples from a multi-year video campaign, Allanah shared how to plan, create and gather visual & narrative assets, how to organize and store them, & how to repurpose content for multiple audiences, occasions & delivery methods. The audience learned the importance of curating good content, and the role of content in audience engagement & revenue growth.
This presentation will appeal to those looking for a longer-term strategy for their video and other storytelling assets.
Using Video to Tell Your Stories – Net Tuesday May 7 2013
Video is taking over the internet. Fast. Nonprofits need to get in front of this trend now. Video can be complicated and expensive, but it doesn’t have to be. This week three guests shared their tips for creating visually striking videos on a nonprofit budget.
Net Tuesday Vancouver – presented by NetSquaredVideo is taking over the internet. Fast. Nonprofits need to get in front of this trend now. Video can be complicated and expensive, but it doesn't have to be. Join Net Tuesday this May for a lico
1. Siobhan Aspinall started the event by sharing her three favorite nonprofit videos and explored WHY they were successful. It wasn’t because they spent the most money!
YOUR organization could create something like this.
Latino Bigs Atrevete a Cambiar una Vidabbbsofnyc
Heartbreaking, but requires a big investment.
Jung von Matt/Limmat: Pro Infirmis Get closer.JvMLimmat
The best donor stewardship video EVER!
This is what’s possible when you invest!
Stroh Center Rapbgsu
Here’s another video that Siobhan loves that she didn’t have time to show. This is what Major Gifts fundraising is all about!! 🙂
Note: That Matt Damon video is NSFW!
Matt Damon in Entourage season 6 Finale [HD]seeqay
2. Eli demos Mozilla’s Popcorn Maker, a free tool for remixing and annotating any Youtube or Vimeo video.
Popcorn MakerPopcorn Maker makes it easy to enhance, remix and share web video. Use your web browser to combine video and audio with content from the …
Examples of Popcorn videos
Pro Infirmis popcornCreated with Popcorn Maker – part of the Mozilla Webmaker initiative
NetSquared Camp TorontoThis was created with Popcorn Maker – part of the Mozilla Webmaker initiative
Popcorn MakerAlso, + Elijah van der Giessen showed a very practical tutorial on #Mozilla 's #Popcorn in all it's glory. + Siobhan Aspinall made a great point about controlling the cost and quality of video production if you are a non-profit or charity. Remember your audience.
3. Tiva Quinn showed off two tools for creating animation on the cheap.
Screen recording of Tiva’s demos
Tiva Quinn on Animoto and Sparkol VideoScribeevdg
Tiva’s slide deck, full of great tips for planning your video project.
Affordable animation for non profitsHow To Do It Quick & CheapAnd When to Take It Up a LevelHow Much AnimationCan I Get for $50?Featuring:AnimotoVideoScribeOnwords! Consulting
Animoto – create animated videos from photos
Thanks, From DonorTecconnectinguporg
A video intro to Animoto
Animoto for Your Nonprofitconnectinguporg
Animoto is available free to charities
For a Cause – Non-Profit VideosAnimoto supports not-for-profits and other humanitarian causes with free upgraded access.If you are a charity, non-profit, activist or school organization, apply today for a free pro account at Animoto. Produce DVD-quality videos from photos. Animoto, the end of slideshows.
Use this link to create a VideoScribe account. This is an affiliate link, which is a free way for you to thank Tiva for her contributions to Net Tuesday. 🙂
Sparkol VideoScribe – What’s your story?Sparkol VideoScribe – What’s your story? Create engaging scribe videos easily
The key decision points in a video project – created with Sparkol VideoScribe
Examples of Tiva’s work
Seedstock Part 1sativaq
Using Video to Tell Your StoriesOne of the presenters tonight, + Tiva Quinn , hid this in the bottom corner of a slide. I think it deserves a slide of it's own. Keys to engaging video production: ·Consistent storyline ·Organized and clear ·Vivid and surprising ·Tone suits audience Good job everyone at #NTVan (audience included).
Cool projects from our community
The YWCA is experimenting with personalized videos and landing pages.
Home – YWCA – InnerCirclePlease take a moment to fill out our survey. What’s your preference? To receive newsletters and updates by email To receive newsletters and updates by regular mail Please stop sending me information about the YWCAWhat interests you?
PeaceGeeks is holding regular salons. Check out their next event.
PeaceGeeks | Connect locally – Empower globallyNational Capital Advisors is a Canadian-based consultancy working on a grant from the Ford Foundation. They work with grassroots non-profit organizations in Indonesia to help these groups get tools they need to document conflict-related issue connected to the use and management of natural resources.
June at CamvY is open to discussing your next nonprofit video project. Give him a shout!
Camvy Company FilmsCamvy Company Films is a concept-to-screen digital production company in Vancouver, Canada owned and operated by Kevin Zhang and June Kim. Over the past year we have worked with companies such as Hiretheworld and Vancouver Olive Oil Company. Our background is uniquely positioned in corporate film, post-production, animation, storyboard design and branding.
The Twitter feed…
#ntvan NetTuesday… @Elijah give his 5 minutesNet Tuesday Meetup
#ntvan and hugs to our lovely enablers HootSuite… love them so much. ow.ly/kOebPNet Tuesday Meetup
#ntvan thanks to out sponsors hivevancouver.com the HiVEeveryone say "Hey big hugs to the HiVE, NetTuesday loves you.Net Tuesday Meetup
#ntvan Mike from the HiVE, gives an intro to the meeting and working space.Net Tuesday Meetup
Checking out #ntvan @HiVEVancouver … Beautiful space for #changemakersAmy Juschka
Great to be attending @NetTuesday at @HiVEVancouver. #ntvan #meetupPeaceGeeks
#ntvan is beginning… tons of new faces it is so good to hear the banter and laughs.Net Tuesday Meetup
Attending #ntvan with Joy of @fundittv for session on video marketing. Cool space.Loa Fridfinnson
@TheHive attending @NetTuesday #ntvan for the 1st time! Awesome networking event & will learn more about video, nonprofit & storytelling.Puspa
@NetTuesday on this gorgeous day learning about the power of short videos. #ntvan big ups to @hivevancouver for hosting this great event.Daniel Dubois
At @Meetup’s @NetTuesday’s event "Using Video to Tell Your Story" for @FundRazr! #NTVanElizabeth George
Helping #NTVan video tonight’s meetup. instagram.com/p/ZCDHXlF0-i/Chimp
#ntvan 3 presenters are lined up and ready…Net Tuesday Meetup
#ntvan Siobhan Aspinall @SiobhanAspinall or linkedin.com/in/siobhanaspi…Net Tuesday Meetup
#ntvan Elijah van der Giessen @elijah netsquared.org/local NetSquared LocalNet Tuesday Meetup
Video is taking over the internet. Fast. Nonprofits need to get in front of this trend now. Video can be complicated and expensive, but it doesn’t have to be.
Join Net Tuesday this May for a licorice allsorts bag of video treats.
Top three nonprofit videos – what makes them awesome?Siobhan Aspinall will share the sweetest nonprofit videos and lead a discussion of why they’re successful. This is video that will melt your face with its philanthropic awesomeness.
Popcorn Maker – annotating your videosDo you remember Pop Up Video, the snarky series that overlayed commentary on top of your favorite music videos? Well Mozilla has created a free tool that allows you to remix any video on the internet. Join Eli van der Giessen for a live demo.
Animoto – turning your photos into videosSo your project or event is over – now it’s time to report back to your sponsors and supporters. Now you could send them to a photo gallery, but what if we told you that you could easily create a mind-blowing event video from your photos or slides automagically? Tiva Quinn will show you how – in real-time!
Siobhan has been fundraising for over 12 years for non-profit organizations including the Canadian Cancer Society, the David Suzuki Foundation and Junior Achievement. She teaches fundraising at BCIT and is the coordinator of their two non-profit programs. She volunteers as a board member for Options for Sexual Health and in her spare time, likes to blog about fundraising and hit the surf in Tofino.
Tiva makes “explainer videos” – short animated videos that use visual metaphors to help people see the benefits of a complex product or service. Tiva has over 10 years experience as a storyteller for social change, and has written proposals that raised over $20 million for non-profits in Canada and the US.
Eli strives to be a connector – the interstitial tissue that holds the muscle of a community together. He’s been a volunteer manager, an event organizer and a digital campaigner. Basically he’ll take any gig that allows him to enable a group of passionate people to create things they love.
Currently he’s the NetSquared Local Community Curator supporting a global volunteer network of 50 monthly meetups for the nonprofit technology sector. Together they hold over 450 events per year. He blogs infrequently at vandergiessen.ca and tweets at @elijah
HiVe Vancouver is a shared workspace with a dynamic cafe-like studio culture. They are home to artists, designers, small social enterprises, mid-size NGOs, green businesses, IT experts, self employed, start ups, independent contractors… and you?