Is your online donation form communicating a strong reason for site visitors to take action and donate? Perhaps it’s time to take a critical look at your online donation form and how it’s motivating – or not motivating – your prospective donors. Research shows that even small changes can generate big results! We are thrilled to share the slides and video from NetSquared Vancouver’s October meetup where we learned more about some best practices that can improve and optimize your online fundraising efforts. This presentation is courtesy of iATS Payments’s Heather Ballachey.
This webinar-style video captures the slides and audio from Heather’s presentation. However, you’re missing out on the part where we broke into groups to test each other’s donation forms on a mobile device. Try it. You’ll be horrified!